Atomic

It remains to be seen whether Alois Rohrmoser's career can be described as a dishwashing career. In any case, what the son of a mountain farmer from Wagrain has achieved is impressive. He trained as a wainwright and founded a small wainwright's workshop in the 1950s. Together with four employees, he soon began producing wooden skis. In 1960, he finally acquired a trade license to manufacture skis and sports equipment in a factory. Industrial ski production began in 1966 with the expansion of the factory in Wagrain. He built another plant in Altenmarkt im Pongau in 1971. When the company began producing skis and ski articles in a factory in the Bulgarian town of Chepelare in the Rhodope Mountains in 1981, Atomic was the first Western company to open a factory in an Eastern Bloc country. A pioneer. However, the company missed out on the snowboard trend. And the switch to shell ski technology also caused problems. Bankruptcy proceedings were initiated. After the proceedings were concluded, the Finnish Amer Group acquired the company from Wagrain in November 1994. Alois Rohrmoser, the skiing pioneer and discoverer of many sporting greats, died of a heart attack in his home town at the age of 72. He was buried in the cemetery at the parish church of St. Rupert in Wagrain. His spirit and ideology live on. The brand is still the world market leader in alpine skiing today. The first ski to be produced was the Atomic SL1. And it is still produced under the same name today, now further developed into the SL12. Atomic skis are present in ski racing. The Austrian ski racers Olga Pall and Annemarie Pröll and the American Bill Johnson are inextricably linked to the rise of the global brand. Various Atomic skiers have been on the podium in recent years: Marcel Hirscher, Mikaela Shiffrin, Benjamin Raich, Michael Walchhofer, Daniel Albrecht, Renate Götschl, Michaela Kirchgasser and Hermann Maier. In total, around 50 racers are sponsored by Atomic. In recent years, the brand has also established itself in the freeski sector and has prominent riders in its ranks.