K2

The K2 Sports Company is an American sporting goods manufacturer that was founded in 1961 on Vashon Island near Seattle. In 2003, the company decided to change its name to K2 Sports. Since then, K2 Sports has an international portfolio with 15 global brands in over 45 categories. The company is world-famous for its unconventional advertising campaigns, its designs and the outstanding performance of its products in all areas. With subsidiaries in Canada, Central Europe, Japan, Korea and Scandinavia and distributors in over 60 countries, K2 Sports continues to expand its global position as the market leader in many categories of the sports industry. Decades of experience, professionalism and motivation are the recipe for success for top-class sporting goods that impress with first-class quality and the best material characteristics. At the beginning of the 1990s, the K2 development team attracted attention with the excellent inline skate series. Today, the first-class ski products are just as popular and sell like hot cakes.

At K2, high-tech meets trendy design. In ski manufacturing, K2 is considered the pioneer of fiberglass skis. Fiberglass skis differ from the usual wood or metal skis primarily due to their lighter weight and higher load-bearing capacity. K2 is a full-service provider for the alpine sports sector and offers a wide range of different skis, snowboards, helmets and accessories.

Today, the company is one of the market leaders in terms of design, production and marketing. In addition to skiing and snowboards, K2 Ski also manufactures bikes and articles for a wide range of sports such as lacrosse, baseball, swimming and paintball. Driven by enthusiasm and innovation for the passionate sports enthusiast looking for unique and special experiences, K2 Sports develops and markets snowboards, alpine skis, cross-country skis, snowshoes, bikes, inline skates, clothing and accessories. K2 Sports is the result of the meeting of fun, science and technology.

In 2007, K2 was purchased by Jarden Corp., a New York Stock Exchange listed company with sales focused on household goods, including world-renowned brands such as Sunbeam and Mr. Coffee. K2 now occupies a division in Jarden's Outdoor Solutions business unit, which also includes other leading brands such as Marmot, Völkl and Coleman.