Kari Traa

The Norwegian company Kari Traa was founded by the Olympic champion of the same name, Kari Traa, and produces sport, recreation and functional clothing for women. The story begins in Voss, a small village between the sea and the mountains, where she was born and grew up. Kari Traa simply named her label after herself. And the name is by no means absurd: after all, the company founder, born in 1974, is a living legend in her native Norway. As a freestyle skier, she won all the medals in the moguls at the Olympic Games: Bronze in 1998, Gold four years later in Salt Lake City and Silver in Turin 2006. She also won several world championship titles. In the same year, she founded the clothing company Kari Traa with her friends, freestyle skier Hans Engelsen Eide and cycling phantom Oyvind Lauritzen, and knitted her first knit caps and designed ski clothing.

After the Olympic Games in Turin, she retired from top-class sport to concentrate fully on her own sports brand for women. In her Scandinavian homeland, Kari Traa is the number one brand for functional underwear for women - from merino wool to synthetic underwear.

The company, which originally started out selling knit caps, quickly developed into a cult brand for women's skiing and outdoor clothing. With the "Kari Traa" brand, Transa offers particularly stylish, high-quality and feminine thermal underwear. This underwear is so beautiful that women can wear it over their clothes at any time. To this day, the products are characterized by their Nordic, functional style and feminine, colourful design.