Lenz

Founded in 1987, Lenz has developed from a textile manufacturer into one of the leaders in the fields of technical textiles, smart textiles and customized footbeds. Lenz began with the development of various home textiles. The site in the west of Austria looks back on a long history and tradition in the textile sector. To this day, a wide range of socks for kids, women and men is sold to various distribution channels, mainly in Austria. In 1999, the first generation of functional socks and underwear was launched on the market. At the same time, Lenz launched its international sales strategy with a presence at the ISPO in Munich in 2000. In cooperation with renowned doctors, one of Lenz's main objectives is to include the human body as a whole in the development of its products. As a result of this cooperation, Lenz has integrated S.E.P. technology, a special and patented knitting technique, into various products. In 2011, after three years of development, Lenz presented its first heated socks, which became a top seller right from the start. In the meantime, Lenz has developed a full-body heating system consisting of socks, undershirts, belts, gloves and inner soles, which can be controlled via Bluetooth and an app (iOS and Android). At ISPO 2017, Lenz presented a fully automated system for customizing footbeds in just three minutes. Using market studies and taking into account all the advantages and disadvantages of existing solutions from other brands, Lenz created an innovative line of footbeds for a wide range of purposes and applications. Thanks to close cooperation with orthopaedists and the addition of experts to the team, Lenz can look back on many years of experience in this segment.