TRUVATIV founder Micki Kozuschek is behind the LEZYNE brand. In 2007, the German started a counter-design to cheaply produced plastic accessories for bikes in the USA. The aim is to produce high-quality, stable and durable tools such as air pumps, multitools as well as chain rivets and crank pullers made from stainless steel and aluminum. The motto 'Engineered Design' stands for unmistakable design and functionality. The core competence is that all products are developed in-house and manufactured under strict quality control. In terms of design, Lezyne is a pioneer in the accessories sector of the bicycle industry.
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