mamalila

The birth of her two kids was the birth of mamalila. Managing Director Vicki Marx quickly realized that, as a babywearing fan, it was difficult to go out in the countryside in all weathers. She couldn't find anything suitable on the market, so she quickly developed her own solution. In 2005, mamalila, her third "baby", was born. During development, Vicki always had her enthusiasm for tanking tops for her kids and her demands on the jacket in mind. mamalila accompanies parents through a very special time. The jackets grow with the child, are transformable, functional and therefore also sustainable. In the beginning, mamalila consisted of founder Vicki, family members and other mothers who ran mamalila in Vicki's basement. The company was family-friendly right from the start, which was the only way for the mother of two to make it work. The kids played among the fabric samples and boxes, the working hours were flexible, grandma stepped in to babysit.

Even when mamalila became more professional and moved into its own premises in 2012, the family atmosphere remained. At mamalila, it's almost exclusively mothers who work part-time, contributing their experience with kids and testing products themselves. They know how it feels to be pregnant and keep their fingers crossed for every customer before the birth. mamalila employs 16 staff and three stand-ins. The collection includes various babywearing jackets and coats, babywearing covers, booties and nursing wear. The company has won numerous awards for its products in recent years: from the OutDoor Industry Award to the Kind und Jugend Innovation Award. Most recently, mamalilla was awarded the German Design Award 2018, the Outdoor Trophy 2019 and the German Brand and German Innovation Award 2019 in the "Kids and Toys" category.