meru

According to Hindu, Jain and Buddhist cosmogony, the mythical world mountain Me°ru' forms the center of the universe and is the abode of the gods. The young outdoor label Me°ru' also stands for the origin of nature and is a symbol of wanderlust. This corporate attitude is also reflected in the slogan 'The Origin of Nature'. The brand is part of the Eurofamily (European Sport & Outdoor Retailers), a consortium of leading sporting goods retailers founded in 2000 with the brands Kaikkialla, Me°ru' and Hot Stuff. The consortium is based in Bolzano in Italy and utilizes synergies. Low marketing costs and cooperation in purchasing and logistics enable favorable prices to be passed on to the customer. Me°ru' products score with a favorable price-performance ratio and cover the entire outdoor spectrum. Me°ru' produces outdoor clothing of all kinds (hiking, trekking, ski touring), including a range of hiking and trekking trousers, jackets in various designs, gloves, socks, hiking and winter shoes. There is also everything the heart of the passionate outdoor sportsman desires when it comes to equipment: backpacks, trekking and ski touring poles, camping equipment such as tents, sleeping bags, sleeping mats, knives, outdoor furniture, travel accessories, towels, compasses and much more. The extensive range is rounded off by the company's own production for kids, which can be found in both the clothing and equipment areas. The aim of Me°ru' is to offer the highest possible quality at the lowest possible price in all areas. Meru products are designed and developed by experts in the outdoor sector. Adventurers are also listened to and customer feedback is taken into account during development.