New Balance

New Balance was founded in 1906 by William J. Riley in Boston, Massachusetts, USA. Initially, the company manufactured insoles and orthopaedic shoes for people with foot problems. Riley drew inspiration from the chickens in his backyard for the New Balance brand. He realised that they had perfect balance due to the triangular shape of their feet. 

Over the years, New Balance has expanded its product range and specialised in the production of sports shoes and clothing. The company quickly became known for its innovative technology and high quality. In the 1970s, the brand achieved international success when Steve Prefontaine, one of the most famous runners in the world, started wearing New Balance shoes. 

As a result, New Balance began manufacturing shoes for various sports such as basketball, tennis and baseball. New Balance continued to develop over the following decades. 

New Balance today 

New Balance is particularly known for its innovative technologies, such as ENCAP® cushioning or Fresh Foam technology, which ensure an optimal fit and high level of comfort. 

Today, New Balance is one of the leading sports and outdoor companies worldwide and offers a wide range of products for various sports and activities such as running, trail running, fitness and outdoor sports. 

New Balance products 

New Balance is known for quality and innovation. Here are some of the most popular New Balance products: 

Shoes for every terrain – from the street to the trail 

Multifunctional shoes: New Balance's multifunctional shoes are the perfect choice for outdoor activities such as hiking, trekking or trail running. These shoes are robust, comfortable and offer excellent grip on different surfaces. The Vibram sole ensures a secure grip on rocky or slippery paths, while the breathable upper material ensures a comfortable foot climate. In addition, the shoes are equipped with a water-repellent membrane that protects against moisture and wetness. Perfect for mountain hikes and multi-day trekking tours. 

Running shoes: New Balance offers a wide range of running shoes for different needs and preferences – for beginners and advanced runners, for road and trail running. The shoes are equipped with innovative technologies, such as Fresh Foam or FuelCell, and offer an optimal fit and cushioning. 

Trail running shoes: For those who love adventure and running off-road, New Balance offers special trail running shoes. These are equipped with a grippy sole that ensures a secure hold on difficult terrain. The shoes' stability and durability have also been optimised for off-road use. 

Fitness shoes: New Balance offers special fitness shoes for training in the gym or for fitness classes. These are light and flexible and provide optimal support and cushioning for fast movements. 

High-quality clothing with maximum comfort 

Running clothing: In addition to shoes, New Balance also offers high-quality running clothing that ensures a comfortable fit and optimal freedom of movement. New Balance places a high value on functional materials and breathable fabrics so that the body climate remains comfortable even during intense training. 

Outdoor clothing: For outdoor activities such as hiking or trekking, New Balance also offers high-quality and fashionable clothing such as jackets, trousers and shirts that protect against wind and weather while also being breathable and comfortable. 

Sustainability and social responsibility 

New Balance is committed to manufacturing sustainable and environmentally friendly products while also taking social responsibility. To this end, the brand has launched various initiatives and programmes focusing on environmental protection, social policy and sustainability. For example, to protect the environment, New Balance has developed an extensive recycling programme to reduce waste and conserve resources. New Balance uses environmentally friendly materials such as recycled polyester and organic cotton for its products and has set itself the goal of becoming carbon neutral by 2030. 

In terms of social policy, New Balance is committed to ensuring fair working conditions and decent wages for its employees and suppliers. New Balance is a member of the Fair Labor Association and adheres to a comprehensive code of conduct that ensures all workers in the supply chain are treated fairly. 

In addition, New Balance is involved in social projects and initiatives, supports local communities and advocates for greater justice. For example, New Balance supports the organisation Girls on the Run, which helps girls around the world develop self-confidence and leadership skills. 

New Balance is also proud to meet various certifications and standards that underpin sustainability and social policy. These include, among others, certification according to the bluesign® standard and the Global Recycled Standard (GRS), which ensure that products are manufactured according to strict environmental and social standards. 

New Balance – high quality, sustainable and responsible 

Overall, New Balance is a brand that not only focuses on high-quality products, but also on sustainability and social responsibility. If you are looking for a brand that is high-quality, fashionable, environmentally friendly and socially conscious at the same time, New Balance is the right choice for you! 

At Transa, you will find a fantastic selection of New Balance products for men and women – just drop by and find a new favourite outfit for your next workout or outdoor adventure!