Pearl Izumi

PEARL IZUMI, which has grown from its traditional Japanese roots into a leading global company for cycling, triathlon and running clothing as well as shoes and accessories in over 60 years, not only impresses with its state-of-the-art, sophisticated functional technologies such as In-R-Cool for heat regulation, Minerale for optimum moisture management or Barrier WxB for highly waterproof yet breathable textiles.rmeregulation, Minerale for optimum moisture management or Barrier WxB for highly waterproof yet breathable textiles. The clothing experts based in Bouldering, CO (USA) and Kirchzarten in the Black Forest also know how to score points time and time again when it comes to style and enable sports enthusiasts to put together the right outfit literally from head to toe within the color worlds. The company's success story began in 1950 when a dedicated Japanese father set out to improve the design and functions of the cycling clothing of his son, a promising young racer. At that time, ill-fitting cycling clothing made of cotton and wool was the standard. PEARL iZUMi, on the other hand, strived for innovation and new standards for the functions of modern fabrics, anatomical fit, moisture wicking and shape retention in sport. They focused on the needs of the athletes, not the status quo or the accepted fabrics of the time.

 

Another important step for the company was the acquisition of the license for the US market in 1989, allowing products to be developed outside of Japan and combining the best clothing technologies from East and West. The name PEARL iZUMi is a combination of the word 'pearl' and the name of the former Japanese province "Izumi", which was known for its fresh, clear spring water. Literally translated, the name means "endless river of shining pearls". The company continues to focus on developing outstanding clothing and shoes, which are the result of decades of research and development as well as inspiration from the world's best athletes. PEARL iZUMi products are tested under extreme conditions, the more strenuous the better. The equipment has been used in every conceivable weather condition, at the Leadville 100, numerous marathons, up to the summit of Mount McKinley - the highest mountain in North America, in Canada's winter weather, in the rain, wind in the mud, on the lava fields of Kona, over numerous passes in the Rocky Mountains to the cobblestones in Belgium. "Designed by addicts, tested by addicts, made for addicts. PEARL iZUMi - technology that fits."