Picture

Picture is a French brand for skiing, snowboarding, surfing and other outdoor clothing. It was founded in 2008 by three friends, Julien, Jérémy and Vincent, who had known each other since childhood. Under the name Picture Organic Clothing, they created a label that doesn't take itself too seriously. While the style and colours of the clothing are subject to constantly changing trends, the brand constantly adheres to its environmentally friendly motto. The concept of sustainability takes centre stage. The brand's founders care deeply about environment protection. They are doing all they can to counteract climate change. Over the years, a large brand family has emerged that lives by the principle of ride, protect & share together with the three founders. Ride stands for skiing and snowboarding. Protect means that outdoor enthusiasts actively protect the nature in which they enjoy hiking, surfing or skiing. Share means sharing the concepts on social media.

Picture stands for high quality and long durability. This significantly reduces the negative impact of products on the environment. If a product is damaged, the manufacturer favours repair over replacement in order to reduce the environmental impact. All products from the Picture Organic Clothing brand are produced sustainably. In addition to clothing, this also includes accessories and equipment. The manufacturer pays attention to sustainability when selecting materials. The cotton used for recreation clothing such as shirts comes from organic farming. 100% of the animal wool comes from animals that have been happily reared. Leather is not treated with chemicals. 69% of the polyester used for functional clothing or thermal gloves comes from recycled plastic bottles. In addition, the company develops technical materials from plants in order to avoid the processing of earth-based materials. Leftovers from the manufacture of the products are reused as inner linings. This makes it possible to significantly reduce the waste of resources.

 

Picture is a label that stands for reducing the impact of manufacturing and distribution processes on the climate. The founders of the brand and the Family are committed to the industry's independence from fossil fuels. That is why Picture is a B-Corp certified brand that sets a good social and environmental example. Picture Organic Clothing has a positive impact on the economy as a whole. The people behind the brand want to inspire as many people as possible to get involved in the energy transition and help reduce carbon emissions.