Rewoolution

Rewoolution is a line of sportswear made from pure merino wool. The brand is the result of the meeting of great Italian textile tradition with the most innovative production technology. It is completely free of synthetic additives and designed for all those who enjoy outdoor sports. A natural, extremely functional clothing line that turns the classic concept of wool on its head. The result is a lighter, anti-bacterial product that does not develop unpleasant odors and does not cause the slightest scratchy feeling on the skin: revolutionary comfort - as the highest expression of true 'Made in Italy'. The Rewoolution product range includes ski underwear as well as functional clothing for outdoor athletes. The material is anti-bacterial, light, soft and completely biodegradable.

 

Professional enthusiasm, innovation and passion in the service of the environment: entrepreneurial values that have been the basis of this family business for four generations, where people are still the mass of all things. Perspectives and interests have naturally changed over time, but then as now, the company's success makes the difference to its strength, forming a considered, rational approach that translates into concrete, conscious commitment. Close ties with the region and respect for its environment are the result of a "green" corporate philosophy: ecological impact reduced to a minimum and total respect for craftsmanship and knowledge, at the service of a technological production in continuous evolution.

 

Rewoolution is a pioneering project for all those who are passionate about sport and want to maintain real, low impact contact with nature: A clothing line made from pure merino wool, a fully biodegradable fiber from sheep from the company's own farms in New Zealand. A choice characterized by total respect - both for people (who today are increasingly mindful of what they wear) and for the environment, and coherent with the green policy of a company that has known how to combine great Italian textile tradition with technological innovation, for a thoroughly natural product with clearly better performance than synthetic fabrics.