Smartwool

Smartwool was founded in 1994. After a series of tests with different fibers, merino wool was chosen as the main material. This is because no other natural fiber offers so many natural properties in terms of moisture transport and evaporation, creating a balanced relationship between power and comfort. Using a special "Smart Technology", the finest fibers of merino wool from New Zealand are processed into Smartwool. This is particularly soft, naturally elastic and extremely hard-wearing. Thanks to its resistance to odor-causing bacteria, Smartwool is an ideal travel companion, even in demanding weather and activities. At the beginning of Smartwool's company history, it was all about comfort - the founding fathers, ski instructors from New England, like many others today, simply had cold feet when they were outside for a long length of time and the cold air gradually crept into their shoes. So it was a tangible lack of existing concepts that provided the impetus for improvement. Finding a way to use merino wool as a starting point to create products that could withstand all situations and climatic conditions was one thing. Getting rid of the prejudice that wool must necessarily be scratchy, unstable and warm was another. And not straightforwardly associated with less effort. Today, socks are simply among the best the market has to offer. Numerous awards confirm the comfortable and functional quality of Smartwool socks. Smartwool, based in Steamboat Springs since its foundation, with its extra-fine merino wool from New Zealand, creates a particularly pleasant feeling on the skin and has a lot to offer functionally, as can be seen today not only in the socks but also in a technically demanding baselayer and clothing collection.